The missing AI personalization engine built specifically for Fashion, Health & Wellness brands. Transform raw customer data into precision-targeted campaigns without the manual labor.
MicroSegments:
AI Personalization at Scale
MicroSegments combines the power of AI reasoning agents with deep e-commerce expertise to automatically analyze your customer data, identify hundreds of microsegments invisible to traditional analysis, and generate hyper-personalized offers that drive conversion without sacrificing margins.
Premium Beauty Brand
+28% Conversion Rates
+41% Customer Retention
Fashion Retailer
+15% Average Order Value
+35% Repeat Purchases
Wellness Company
+42% Digital Sales
+21% Repeat Purchases
Breaking the Enterprise Monopoly on Customer Intelligence
It's like having your CMO, data scientist, and copywriter working 24/7 on personalization, built specifically for beauty, wellness, fashion, and home goods brands.
Goals
Retention Campaign
User Experience
team
Product Analytics
project
Data Science
team
Fashion & Apparel
> Identify likely cross-shop categories
> Predict optimal replenishment windows
> Detect style preferences from browsing and purchase patterns
Target
C
Camille Laurent
Qualified
D
Danielle Mooray
Unqualified
D
Dennis Priesltey
Unqualified
Health & Wellness
> Identify supplement stacking patterns
> Predict fitness goal changes from purchase behavior
> Optimize subscription timing to reduce churn
Application review
{Product 1} screen
12 min
Cart screen
7 min
Onsite
1:30 h
Offer
offer_combination_1389.pdf
Onsite
1:30 h
Beauty & Cosmetics
> Infer skin concerns from product combinations
> Predict and detect seasonal routine changes as soon as they appear in data
> Identify high-value product pairings
Driving Repeat Purchases Requires Precise Segmentation
The key to maximizing customer lifetime value is understanding exactly who your customers are, what motivates them, and when they're ready to buy again.
limitations of traditional methods
Why Most Customer Segmentation Approaches Fail
One-size-fits-all CDPs
are designed for every industry, not the specific needs of beauty, wellness, and fashion brands
Enterprise platforms
are prohibitively expensive and require technical expertise most mid-market brands don't have
Basic Shopify apps
only scratch the surface, using limited purchase data without psychological insights
In-house solutions
require specialized AI expertise and significant development resources
Beyond Statistical Patterns
The MicroSegments Difference
Optimal repeat purchases and higher lifetime value with next-generation AI, without the enterprise price tag or a large team of data scientists.
Unify fragmented customer data across all sources
We seamlessly integrate with your favorite tools to consolidate your data in one place.
Clean and normalize information without manual effort
Eliminate unnecessary time spent on tedious tasks that require no creativity.
Identify high-value microsegments invisible to traditional analysis
HyperSegments compiles and analyzes data across multiple platforms to unravel insights that are otherwise invisible.
Reduce a 3-4 day segmentation process to minutes
Take immediate action on creative segmentation ideas without the weeks of technical back and forth.
Life event indicators (moving, lifestyle changes)
Target customers during crucial transitions when they're most ready to buy.
Psychological buying patterns and personality traits
Craft messages that speak to how different customers naturally make decisions.
Customer values and priorities (sustainability, luxury, performance)
Connect authentically with what matters most to each unique customer.
Cross-category purchase relationships
Uncover hidden product connections competitors miss for powerful cross-selling opportunities.
why hypersegments
Segmentation That Lets You Work From Any Angle
Generic Solutions
Many CDPs serve many different industries because they were not built with a hyper specific use case in mind.
Industry Specific Solution
MicroSegments was built specifically for beauty, wellness, and fashion brands in mind.
Data Collection
CDPs are built to gather and store all the data from different platforms for convenience.
Actionable Insights
MicroSegments was built to gather, store, and analyze data trends to compile actionable insights.
Requires High Expertise
It is very difficult to extract actionable insights from the massive dataset without a technical expert.
Built for Non-Technical Teams
Use more natural language to extract actionable insights and come up with unique strategies.
Basic Segmentation
Only basic segmentations based on obvious trends in the data, nothing that can be tied to a segment-of-one.
AI-powered Microsegments
HyperSegments was built with hyper personalization and sophisticated microsegments in mind.
Several Months
Lengthy setup processes, complex integrations, and extensive configuration requirements.
Up & Running in Days
Our white-glove, streamlined onboarding and intelligent data processing allows you to launch in a matter of days.
Expensive Annual Commitment
High six-figure annual contracts and lock you into long-term agreements regardless of results.
Fraction of the Cost
Affordable pricing that scales with your business needs without locking you into long-term commitments.
FAQ's
Segment. personalize. grow.